{"product_id":"atomic-hawx-prime-100-boa-ski-boots-2026","title":"Hawx Prime 100 BOA Ski Boots 2026","description":"\u003cp\u003eEveryday skiing meets next-gen performance with the Atomic Hawx Prime 100 BOA – a ski boot that redefines fit, feel, and function. Built for intermediate to advanced skiers, it combines the convenience and precision of the BOA® Fit System across the lower foot with traditional buckles on the cuff for secure upper support. This hybrid closure system delivers even pressure distribution and a locked-in feel that boosts both comfort and control. With a medium 100 flex and adaptable 100mm last, the Hawx Prime 100 BOA offers the perfect blend of responsiveness and all-day wearability. Get ready for a more intuitive, confidence-inspiring ride, no matter the conditions.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e \u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eMemory Fit shell\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eSilver Mimic liner\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003e35mm Power strap\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eSingle BOA\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cstrong\u003eLast:\u003c\/strong\u003e \u003c\/span\u003e\u003cspan\u003e100mm\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cb id=\"docs-internal-guid-acc3adbe-7fff-7300-8d9d-c694a2829c32\"\u003e\u003cspan\u003eFlex: \u003c\/span\u003e\u003c\/b\u003e100\u003c\/p\u003e","brand":"Atomic","offers":[{"title":"25.5 \/ Black","offer_id":55503160607097,"sku":"W26\/AE0002178\/255","price":359.96,"currency_code":"GBP","in_stock":true},{"title":"26.5 \/ Black","offer_id":55503160639865,"sku":"W26\/AE0002178\/265","price":359.96,"currency_code":"GBP","in_stock":false},{"title":"27.5 \/ Black","offer_id":55503160672633,"sku":"W26\/AE0002178\/275","price":359.96,"currency_code":"GBP","in_stock":false},{"title":"28.5 \/ Black","offer_id":55503160705401,"sku":"W26\/AE0002178\/285","price":359.96,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/2746\/5754\/files\/Atomic-Skis-AE5032360_3_GHO_HAWX_PRIME_100_BOA.png.high-res-2026-Snowtrax.jpg?v=1754662644","url":"https:\/\/www.snowtraxstore.co.uk\/products\/atomic-hawx-prime-100-boa-ski-boots-2026","provider":"Snowtrax","version":"1.0","type":"link"}