{"title":"Black Friday - Homepage","description":null,"products":[{"product_id":"armada-beatnik-proto-ltd-snowboard","title":"Beatnik Proto LTD Snowboard","description":"\u003cp data-end=\"751\" data-start=\"0\"\u003eThe Armada Beatnik Proto LTD Snowboard is a limited-edition, prototype-inspired all-mountain freestyle board that celebrates Armada’s entrance into snowboarding. Designed hand-in-hand with team rider Danimals, this directional twin deck features a lively camber-dominant profile with early rise in the nose and tail, giving pop, stability, and responsive feel whether you’re hitting side hits, rollers, park features or just linking turns around the resort. It combines a lightweight yet poppy pop-lownia core with Biax fiberglass, Titanal impact plates and Bamboosters for energetic snap and durability, finished with a fast sintered base and unique prototype artwork. \u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"1000\" data-start=\"753\"\u003e\u003cstrong data-end=\"772\" data-start=\"753\"\u003eRocker profile: \u003c\/strong\u003eCamber Rocker\u003cbr\u003e\u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"1863\" data-start=\"1002\"\u003e\u003cstrong data-end=\"1015\" data-start=\"1002\"\u003eFeatures:\u003c\/strong\u003e\u003cbr data-end=\"1018\" data-start=\"1015\"\u003e• Directional twin shape supports freestyle riding and all-mountain versatility. \u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e\u003cbr data-end=\"1139\" data-start=\"1136\"\u003e• Pop-lownia wood core delivers a lightweight, responsive feel with good pop. \u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e\u003cbr data-end=\"1257\" data-start=\"1254\"\u003e•\u003cstrong\u003e \u003c\/strong\u003eBamboo-enhanced laminates (Bamboosters) boost energy transfer and snap on jumps and rollers. \u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e\u003cbr data-end=\"1396\" data-start=\"1393\"\u003e•\u003cstrong\u003e \u003c\/strong\u003eTitanal impact plates increase durability and stability at speed or on landings. \u003cbr data-end=\"1523\" data-start=\"1520\"\u003e• Biax fiberglass provides a forgiving yet playful torsional flex. \u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e\u003cbr data-end=\"1634\" data-start=\"1631\"\u003e• Fast sintered base for strong glide and wax retention. \u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e\u003cbr data-end=\"1735\" data-start=\"1732\"\u003e• Limited-edition Proto LTD graphics and provenance appeal to collectors and riders alike. \u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"2065\" data-start=\"1865\"\u003e\u003cstrong data-end=\"1880\" data-start=\"1865\"\u003eDimensions:\u003c\/strong\u003e \u003cem data-end=\"1964\" data-start=\"1881\"\u003e(Based on the 155–157 cm equivalent size range — using the 156 cm as a reference)\u003c\/em\u003e\u003cbr data-end=\"1967\" data-start=\"1964\"\u003e\u003cstrong data-end=\"1976\" data-start=\"1967\"\u003eNose:\u003c\/strong\u003e ~295 mm\u003cbr data-end=\"1987\" data-start=\"1984\"\u003e\u003cstrong data-end=\"1997\" data-start=\"1987\"\u003eWaist:\u003c\/strong\u003e ~254 mm\u003cbr data-end=\"2008\" data-start=\"2005\"\u003e\u003cstrong data-end=\"2017\" data-start=\"2008\"\u003eTail:\u003c\/strong\u003e ~295 mm \u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"2223\" data-start=\"2067\"\u003e\u003cem data-end=\"2183\" data-start=\"2067\"\u003eDimensions vary with board length — tip\/waist\/tail widths will differ slightly between 153 cm and 156 cm versions.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePlease note:\u003c\/strong\u003e the snowboard could come with either the black base or the yellow base. If you would prefer a certain base, please email before purchasing (sales@snowtraxstore.co.uk) to ensure we have your preffered base colour available.\u003c\/p\u003e","brand":"Armada","offers":[{"title":"153 CM \/ Black\/Yellow","offer_id":56544568967545,"sku":"W27\/RW0000024\/153","price":529.99,"currency_code":"GBP","in_stock":true},{"title":"156 CM \/ Black\/Yellow","offer_id":56544569000313,"sku":"W27\/RW0000024\/156","price":529.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/2746\/5754\/files\/BeatnikLTD_2_snowtrax_topsheet.jpg?v=1780666108"},{"product_id":"helly-hansen-alpha-40-ski-jacket","title":"Alpha 4.0 Ski Jacket","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eHelly Hansen’s best-selling men’s ski jacket. A consistently top-rated resort ski jacket in independent tests that sits one level below the Alpha Lifaloft in the range but offers a more versatile warmth profile for all-season resort use. The jacket uses HELLY TECH Professional 2-layer construction — the highest tier of Helly Hansen waterproofing — combined with body-mapped PrimaLoft BLACK Eco insulation (80g body, 60g sleeves) to provide warmth that is precisely calibrated to where the body needs it most.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe unique H2Flow system combines underarm ventilation zips with laser-cut mesh air ports at the back to create a dynamic temperature management system that retains heat or dumps it depending on exertion level — a feature that genuinely extends the jacket’s useful temperature range across a full ski season. A Life Pocket with Aerogel insulation protects phone battery life, and a detachable helmet-compatible hood, adjustable stretch powder skirt, neon brim and wrist gaiters complete the specification. Bluesign certified; contains recycled Ocean Bound plastics.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFeatures\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eHELLY TECH Professional 2-layer construction — Helly Hansen’s highest waterproof specification; fully seam sealed\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eBody-mapped PrimaLoft BLACK Eco insulation — 80g body, 60g sleeves; precisely placed warmth where the body needs it\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eH2Flow ventilation system — underarm pit-zips combined with back laser-cut mesh air ports for dynamic temperature management\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eLife Pocket with Aerogel insulation — extends phone battery life in deep cold\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003e4-way stretch shell (85% Polyamide, 15% Elastane) — complete freedom of movement in all skiing positions\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eDetachable helmet-compatible hood + adjustable stretch powder skirt + wrist gaiters with thumb holes\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eNeon colour brim — on-mountain visibility in reduced-visibility conditions\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eRECCO Advanced Rescue System\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eBluesign certified; Ocean Bound recycled materials; PFC-free DWR\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSpecifications\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFit: \u003c\/span\u003e\u003cspan\u003eSlim\/Regular Fit\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eTechnology: \u003c\/span\u003e\u003cspan\u003eHELLY TECH Professional 2-layer, fully seam sealed\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eInsulation: \u003c\/span\u003e\u003cspan\u003ePrimaLoft BLACK Eco — body: 80g, sleeves: 60g (100% Recycled Polyester)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eShell: \u003c\/span\u003e\u003cspan\u003e85% Polyamide, 15% Elastane\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eLining: \u003c\/span\u003e\u003cspan\u003e86% Recycled Polyester, 14% Elastane; 100% Recycled Polyester\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eCertifications: \u003c\/span\u003e\u003cspan\u003eBluesign certified; PFC-free DWR; Ocean Bound recycled materials\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Helly Hansen","offers":[{"title":"S \/ Luminous Green","offer_id":57367354769785,"sku":"W27\/65927\/S","price":459.95,"currency_code":"GBP","in_stock":true},{"title":"M \/ Luminous Green","offer_id":57367354802553,"sku":"W27\/65927\/M","price":459.95,"currency_code":"GBP","in_stock":true},{"title":"L \/ Luminous Green","offer_id":57367354835321,"sku":"W27\/65927\/L","price":459.95,"currency_code":"GBP","in_stock":true},{"title":"XL \/ Luminous Green","offer_id":57367354868089,"sku":"W27\/65927\/XL","price":459.95,"currency_code":"GBP","in_stock":true},{"title":"S \/ Black","offer_id":57367354900857,"sku":"W27\/65927\/S","price":459.95,"currency_code":"GBP","in_stock":true},{"title":"M \/ Black","offer_id":57367354933625,"sku":"W27\/65927\/M","price":459.95,"currency_code":"GBP","in_stock":true},{"title":"L \/ Black","offer_id":57367354966393,"sku":"W27\/65927\/L","price":459.95,"currency_code":"GBP","in_stock":true},{"title":"XL \/ Black","offer_id":57367354999161,"sku":"W27\/65927\/XL","price":459.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/2746\/5754\/files\/65927_991_1500_Snowtrax.jpg?v=1780486553"},{"product_id":"salomon-addikt-pro-76-mi12-gw-80-mm-ski-and-binding-set-2027","title":"Addikt Pro 76 + MI12 GW 80 MM Ski and Binding Set 2027","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eThe Salomon Addikt Pro 76 + MI12 GripWalk offers the same race-pedigree construction as the Addikt Pro 66 in a slightly wider 76mm platform, delivering advanced on-piste performance with marginally more versatility across varying snow conditions. Still firmly a groomed-terrain ski, the 76 suits skiers who want the precision and energy of the Addikt Pro range with a touch more stability underfoot — whether linking long carves or mixing turn shapes down a variety of piste terrain.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eThe construction mirrors the Addikt Pro formula closely: Full Poplar Woodcore for liveliness and vibration management, Double Titanal for edge grip and responsiveness at speed, Blade Technology for dynamic energy through the turn, and Full Sandwich Sidewalls for stability and precision. A 15% tip rocker profile makes the ski slightly more forgiving on entry and more accessible in variable snow, while Motion Tail adds subtle forgiveness at the exit. Paired with the Easytrak monopart plate and MI12 GripWalk binding, the setup is easy to adjust and ready to mount.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eRocker Profile:\u003c\/strong\u003e Piste Rocker\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eDouble Ti — Two Titanal layers for hard-snow grip, precision and high-speed responsiveness.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eFull Poplar Woodcore — Maximises liveliness and ski-to-snow contact with excellent vibration filtration.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eBlade Technology — Polymer inserts in the Titanal layer add lively energy through the turn while maintaining stiffness.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eFull Sandwich Sidewalls — Ensures stability, edge grip and smooth performance across piste terrain.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eMotion Tail — Slight tail flexibility increases forgiveness and accessibility.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eTip \u0026amp; Tail Protectors — Protect the ski from season-to-season wear and damage.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eEasytrak Monopart Plate — Simplifies binding setup and adjustment.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eMI12 GripWalk Binding — GripWalk compatible with DIN range suitable for advanced skiers.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eConstruction\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eFull Poplar Woodcore, Full Sandwich Sidewalls, Double Titanal, Easytrak monopart plate.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-pre-wrap\"\u003e\u003cstrong\u003eNose \/ Waist \/ Tail: \u003c\/strong\u003e124 \/ 76 \/ 109mm (@ 170cm) \u003c\/p\u003e","brand":"Salomon","offers":[{"title":"163 CM \/ White\/Turquoise","offer_id":57406816059769,"sku":"W27\/L47891700\/163","price":789.95,"currency_code":"GBP","in_stock":true},{"title":"170 CM \/ White\/Turquoise","offer_id":57406816092537,"sku":"W27\/L47891700\/170","price":789.95,"currency_code":"GBP","in_stock":true},{"title":"177 CM \/ White\/Turquoise","offer_id":57406816125305,"sku":"W27\/L47891700\/177","price":789.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/2746\/5754\/files\/L47891700_0_VIR_EADDIKTPRO76MI12GW_rendition_JPG-2000px-max_1500_Snowtrax.jpg?v=1781094788"},{"product_id":"rab-bigline-bib-pants","title":"Bigline Bib Pants","description":"\u003cp\u003eThe Rab Bigline Bib Pants are the technical bib trouser designed to partner with the Bigline Ski Jacket as a complete waterproof ski system. Bib construction provides superior coverage over the lower back and core — eliminating the gap that conventional waistband trousers create in deep snow or during falls — making it the choice for serious skiers who want maximum protection on committed lines. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBib Construction — extended coverage over the lower back and core\u003c\/li\u003e\n\u003cli\u003eWaterproof Construction — matches the Bigline Jacket system\u003c\/li\u003e\n\u003cli\u003eArticulated Patterning — freedom of movement through ski-specific cut\u003c\/li\u003e\n\u003cli\u003eBoot Gaiters — internal powder gaiters prevent snow ingress\u003c\/li\u003e\n\u003cli\u003eThigh Vents — temperature management on active skiing days\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eFit: \u003c\/strong\u003e\u003cspan\u003eRegular\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cstrong\u003eWaterproofing:\u003c\/strong\u003e Pertex 3L 20K, 20K\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cstrong\u003eLayering\u003c\/strong\u003e: \u003c\/span\u003e\u003cspan\u003eShell\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Rab","offers":[{"title":"S \/ Black","offer_id":63795073810809,"sku":"W27\/QWI-91-BLK\/S","price":299.95,"currency_code":"GBP","in_stock":false},{"title":"M \/ Black","offer_id":63795073843577,"sku":"W27\/QWI-91-BLK\/M","price":299.95,"currency_code":"GBP","in_stock":true},{"title":"L \/ Black","offer_id":63795073876345,"sku":"W27\/QWI-91-BLK\/L","price":299.95,"currency_code":"GBP","in_stock":true},{"title":"XL \/ Black","offer_id":63795073909113,"sku":"W27\/QWI-91-BLK\/XL","price":299.95,"currency_code":"GBP","in_stock":true},{"title":"S \/ Dark Iris","offer_id":63795073941881,"sku":"W27\/QWI-91-DRI\/S","price":299.95,"currency_code":"GBP","in_stock":false},{"title":"M \/ Dark Iris","offer_id":63795073974649,"sku":"W27\/QWI-91-DRI\/M","price":299.95,"currency_code":"GBP","in_stock":true},{"title":"L \/ Dark Iris","offer_id":63795074007417,"sku":"W27\/QWI-91-DRI\/L","price":299.95,"currency_code":"GBP","in_stock":true},{"title":"XL \/ Dark Iris","offer_id":63795074040185,"sku":"W27\/QWI-91-DRI\/XL","price":299.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/2746\/5754\/files\/QWI-91DRILarge_snowtrax_2027_1500.jpg?v=1781785806"}],"url":"https:\/\/www.snowtraxstore.co.uk\/collections\/black-friday-homepage.oembed","provider":"Snowtrax","version":"1.0","type":"link"}